Oppositional Brand Loyalty in Online Brand Communities: Perspectives on Social Identity Theory and Consumer - Brand Relationship
Social Embeddedness and Customer - Generated Content: The Moderation Effect of Employee Participation
Understanding The Impact of Social Commerce Website Technical Features on Repurchase Intention: A Chinese Guanxi Perspective
Mixing Business and Pleasure: Empirical Implications for Trust in Mobile Banking
Online Auction Segmentation and Effective Selling Strategy: Trust and Information Asymmetry Perspectives
Platform Licensing for Electronic Commerce Ecosystems
The Roles of Customer-Brand Relationships and Brand Equity in Brand Extension Acceptance
From Offline Healthcare to Online Health Services: The Role of Offline Healthcare Satisfaction and Habits
The Role of Regulatory Fit in Virtual Brand Communities
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